Posted on October 5, 2026 at 11:13 AM by Sadye Scott-Hainchek

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

  • What blended genres mean for book awards: Hannah Jacobson assures writers that their multigenre or crossgenre work will still be eligible for — and capable of winning — book awards (Alliance of Independent Authors).

  • The final word on genre: Greer Macallister reflects on the ways and times that genre labels both do and don't matter (Writer Unboxed). 

  • Turn your expertise into a lead-magnet book without getting scammed: Mykyta Chernenko explains how to create an effective author lead magnet on your own — that is, without paying an arm and a leg for an outside service whose results disappoint (Anne R. Allen's Blog...with Ruth Harris).

  • 2026 indie author survey is open: Dan Holloway looks back at some key results of Written Word Media's 2025 Indie Author Survey and highlights a few questions in this year's version (Alliance of Independent Authors).

Categories: Behind the scenes

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