Business and marketing updates for authors: October 8, 2026

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

• Author scams are getting smarter: Amy Cornell provides clear steps that authors can take both to protect themselves from having scammers target them and from having scammers impersonate them elsewhere (Author Marketing Experts).

• Book marketing success shouldn't be measured by sales alone: Absolutely it's important to sell books, but Cornell describes what else authors should aim to do with their marketing (Author Marketing Experts). 

• Advice from a librarian on finding book comps: Kathleen Reidy shares the tools and strategies she used as an author and librarian to identify similar titles when making pitches and marketing decisions for her own book (Writer's Digest).

• ISBN eligibility standards in Canada: Nate Hoffelder flagged that Canada's official rules for ISBN registration specify that AI tools can only be used in limited support tasks (Government of Canada).

• Some Facebook pages are being charged for link posts: Some social media managers are receiving notifications that unless they pay for Meta One subscriptions, they can only share two link posts on Facebook per month (Social Media Today).

• What makes poetry editing different from editing prose: Poet and editor Anna Davidson covers all aspects of the professional editing process for poems (Alliance of Independent Authors).