How and why to write for audio first

Posted on 10/08/2019 at 11:19 AM by Sadye Scott-Hainchek

Jules Horne has previously appeared on The Creative Penn to provide tips on editing your book for audio versions. Now,...

Categories: Behind the scenes

Tagged As: Audiobook, Joanna Penn

Why you should livestream (and how)

Posted on 10/07/2019 at 04:39 PM by Sadye Scott-Hainchek

If you’re camera-shy, you probably don’t want to hear publishing industry expert Amy Collins sing the praises of livestreaming. So...

Categories: Behind the scenes

Tagged As: Jane Friedman, Marketing, Video

Authors on the Booker shortlist share their sources of inspiration

Posted on 10/07/2019 at 12:09 PM by Sadye Scott-Hainchek

A week from today, we’ll learn which book received the 2019 Booker Prize. (Here’s the Booker Prize shortlist, if you...

Categories: Behind the scenes

Tagged As: Awards, Writer's block / writing prompts, Writing advice

Jane Friedman: Why you need to know your readers

Posted on 10/06/2019 at 12:00 PM by Sadye Scott-Hainchek

Who are your readers? If you don’t know the answer to that question, you’re probably not selling (or destined to...

Categories: Behind the scenes

Tagged As: Jane Friedman, Writing advice

Perfect your guest blog post pitch

Posted on 10/05/2019 at 12:00 PM by Sadye Scott-Hainchek

So you’ve figured out what topics to use for guest posts on others’ blogs. Now you have to figure out...

Categories: Behind the scenes

Tagged As: Marketing

A primer on turning posts into podcasts

Posted on 10/04/2019 at 01:00 PM by Sadye Scott-Hainchek

If you’re ready to take the plunge from blog posts to podcasts, Joseph Kunz has a beginner’s guide ready to...

Categories: Behind the scenes

Tagged As: Podcast, Social media and websites, Technology

Take a deep dive into the world of author branding

Posted on 10/04/2019 at 10:36 AM by Sadye Scott-Hainchek

A veteran publicist recently touched on author branding in her appearance on The Creative Penn podcast. If that merely whetted...

Categories: Behind the scenes

Tagged As: Marketing

Imminent versus eminent versus immanent

Posted on 10/03/2019 at 04:49 PM by Sadye Scott-Hainchek

Writer’s Digest editor Robert Lee Brewer has a three-part grammar tip today. Imminent, eminent, and immanent may sound and look...

Categories: Behind the scenes

Tagged As: Language, Writer's Digest

What can you offer as a reader magnet, beyond a short story?

Posted on 10/03/2019 at 11:32 AM by Sadye Scott-Hainchek

You’re all familiar with the concept of a reader magnet — what it is and how it works. Maybe you...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Email newsletter, Marketing

PR agency founder explains author branding, media pitches, and more

Posted on 10/02/2019 at 04:25 PM by Sadye Scott-Hainchek

Joanna Penn hosted a veteran publicist and author on her podcast recently, and the episode is bursting with useful information...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing