Posted on 04/12/2018 at 12:00 AM by Sadye Scott-Hainchek
Preparing for our latest author Q&A had us gazing wistfully at our fridge.
That’s because our interviewee, Bonnie Scott, is the author of dozens of recipe books, including the best-selling "In Jars" series and Cookie Indulgence.
Maybe we should’ve asked her how she burns off everything from her test kitchen ...
SADYE: What piqued your interest in cooking and writing cookbooks?
BONNIE: I have degrees in journalism and computer information systems and was an IT manager for twenty years before deciding to become self-employed and set up information websites and blogs for myself and others.
After running websites at home for about ten years, I started getting bored and had read about making money writing cookbooks somewhere. I decided to give it a try and love writing cookbooks!
I got into the market when Kindle books were just becoming popular so I did really well.
SADYE: How does a cookbook writer set himself/herself apart from all the blogs out there?
BONNIE: People still love to have a cookbook in print to follow when they are cooking. I actually make more money on paperbacks than I do ebooks.
Some people do use the ebook copy to cook from, but I find many people still print out a copy of the recipe before beginning.
SADYE: How do you decide what type of food to write about?
BONNIE: I am not sure how the idea for a cookbook comes to me. I create a folder for a cookbook when I get an idea.
I probably have fifty cookbook folders waiting to be written right now. I also helped a friend and my son get started writing cookbooks.
SADYE: What has been your most successful sales strategy?
BONNIE: I run some Amazon ads but don’t pay more than five cents an ad. I use only two promo services when my books are free.
SADYE: What has prompted you to stay Amazon-exclusive?
BONNIE: I started out with Amazon and have done so well that I never tried to go wide. Maybe I will with my next book.
SADYE: What kinds of results do you see from your free-ebook promotions?
BONNIE: Putting my books out there for free not only greatly increases my page reads — which I do get paid for — but because the book is so popular when it is free, after the free period, the units sold for both ebooks and paperbacks increase greatly.
(This increases) my Amazon best-sellers rank and visibility, in turn increasing my sales. It’s a win/win situation, and except for the promos I run monthly, I don’t have to invest any money in my book ventures since I do all the publishing myself.
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Categories: Author Interview