Neil Gaiman's retweet brings in flood of orders from bookstore

A Neil Gaiman retweet paid off handsomely for one British bookstore.

Yesterday, on an evidently unpleasant day in Hampshire, England, an employee of the Petersfield Bookshop tweeted that the store hadn’t sold a single book that day.

After the author of Good Omens and American Gods retweeted this melancholy observation, £1,000 (about $1,300) worth of online orders came in overnight. 

By early Wednesday morning, the bookshop also had 1,100 new Twitter followers and over 300 messages from excited shoppers.

Hear from the shop’s owner and the employee who sent that fateful tweet in the Guardian.

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