Posted on March 8, 2023 at 8:00 AM by Sadye Scott-Hainchek

Writer Colleen Hoover built her fame with a massive assist from TikTok.

But it turns out you don't have to be a new author — or even be a living one — to go viral.

Literary Hub analyzed, last week, how TikTok users have developed crushes on Franz Kafka (seriously).

And now, the New York Times has picked up the baton to note the popularity of Japanese novelist Osamu Dazai among TikTok users ... whose grandparents might not even have been born before Dazai's early death.

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Categories: Today in Books

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