Posted on July 7, 2023 at 11:00 AM by Sadye Scott-Hainchek
Author Shawn Warner hoped to sell a few copies of his debut novel, Leigh Howard and the Ghosts of Simmons-Pierce Manor, at a recent book signing.
But he ended up with something better: a spot in a viral TikTok video.
A passer-by at that event thought Warner looked a little glum while waiting for visitors, so he bought a copy and posted a giveaway on his TikTok account.
Nearly 18 million people watched the video, and enough of them bought the book to launch it to the top of Amazon's charts.
See some of the video and hear from Warner on NBC's TODAY show.
Categories: Today in Books