Why (and how) you should compare yourself to other authors

You’re a strong writer with compelling stories. You know it. Readers know it and tell you so.

Then why does picking out comparable authors often seem so uncomfortable?

David Gaughran offers a way to reframe how you think of comp authors — as simply a writer with whom you share an audience, not necessarily someone who writes just like you — in a new blog post.

Perhaps more importantly for your career, he also explains how to generate your comp-author lists and use them in marketing.