Here's how to do competing-title research

Knowing that you should examine competing titles and actually tackling the task are, of course, two entirely different beasts.

Penny Sansevieri says this research is well worth the effort, however, and to help you get motivated to do, she’s shared a checklist on Anne R. Allen’s blog.

(And if you haven’t been told to check out competing titles, Sansevieri explains why it’s so valuable.)

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