Posted on 11/22/2019 at 10:44 AM by Sadye Scott-Hainchek
No matter how you feel about it, Black Friday is still the traditional kickoff to the holiday shopping season — and that’s just a week away.
Seems close, right? Well, Penny Sansevieri of Author Marketing Experts says that it’s not too late to market your book to holiday gift guides.
The key reason for that: Bloggers have a quick turnaround time and long-lasting impact when it comes to seasonal content.
Think about it: Whatever you search for around the holidays one year, you’re likely to search again the next year, and the one after that …
Check out Sansevieri’s post to see her best practices for making holiday pitches to bloggers.
Categories: Behind the scenes