What David Gaughran learned about marketing from "The Piña Colada Song"

Those of you prone to earworms may want to skip this post.

David Gaughran reflects on the five marketing lessons one can learn from the enduring (and annoying, depending on your tastes) ditty known informally as The Piña Colada Song and formally as Escape.

Check out the decisions its writer and performer, Rupert Holmes, made that led it to become a multidecade number-one hit on Gaughran's blog.

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