Posted on 04/02/2020 at 02:12 PM by Sadye Scott-Hainchek

How would you describe your readers, personality- and demographic-wise?

If your answer is as succinct and general as “moms with young kids” or “small business owners,” then you’ll definitely want to read the transcript of Penny Sansevieri and Amy Cornell’s recent podcast.

They provide some case studies of authors who have successfully and specifically marketed to the right readers, with amazing sales results.

Check out what these writers did right (and what others did wrong) at the Author Marketing Solutions blog.

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Categories: Behind the scenes

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