Posted on 05/22/2020 at 09:44 AM by Guest Author
Staying on top of book industry trends, especially those related to marketing and publishing, is a must for any author.
Find out why and read up on 7 current trends here…
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For authors, staying up to date on the latest book industry trends is crucial for remaining visible and relevant in the marketplace.
The world of writing, publishing, and marketing is constantly changing, which means new trends pop up all the time.
If you don’t make an effort to stay informed, you could miss out on the opportunity to take your career to the next level.
Now, that’s not to say you should try to capitalize on every trend you see.
For example, if you’re a romance author who’s noticed mysteries have experienced a surge in popularity, it doesn’t mean you should abandon your genre.
However, if your attempts at gaining new readers haven’t been successful, it’s well worth looking at which advertising platforms other authors have found effective.
Ultimately, keeping up with book industry trends should be a top priority because it allows you to gain insight into current…
Marketing best practices
Publishing dos and don’ts
So, if you’re not already doing so, now is the time to start paying attention to the goings-on in the industry!
As mentioned previously, the book industry is constantly evolving, particularly when it comes to marketing and publishing.
This is due in large part to factors such as growing competition in the marketplace, changes in reader buying behavior, and advancements in technology.
The way authors achieve success today is different from what it was a decade ago — even a year ago.
As long as you remain on this career path, you’ll need to make regular adjustments to how you design, distribute, and promote your books.
Moreover, you’ll need to ensure you’re in a position to either take advantage of trends that could help grow your reader base or steer clear of those that could drain your resources.
With that in mind, we’re going to highlight 7 current book industry trends and explain what each one means for you as an author.
Let’s dive in…
1. Scam services are still a common problem.
Literary scams have been around for years, and there’s no sign of them stopping anytime soon. In fact, they’ll likely continue to pop up with growing frequency as more authors turn to self-publishing.
As an author, you may view self-publishing as an opportunity to gain greater control over your work. However, organizations that engage in questionable practices see it as a chance to rob you of your work and money.
Unfortunately, scam services can take many forms, which means even traditionally published authors may be at risk.
To avoid falling victim to a ruse, you need to be careful about what companies and individuals you partner with, including…
Think twice before working with an unfamiliar organization, and be sure to conduct extensive research.
Look at reviews from other authors online, and take advantage of author resources that help spread awareness of literary schemes.
2. The popularity of low-priced ebook box sets is expected to increase.
One of the most popular book industry trends right now is the strategic pricing of ebook series.
Many authors, particularly those in the mystery and science fiction genres, have started packaging their series and offering digital box sets at a reduced price.
As it stands, the use of this tactic is expected to only increase in the coming months.
Along with giving away the first title for free, running a sale on a box set has proven to be an effective way of encouraging readers to purchase a series.
It removes any objection they may have to purchasing multiple books because they’re getting such a great deal.
Additionally, authors whose set is exclusive to Amazon and part of Kindle Unlimited can benefit from KDP Select page read royalties. The payouts from 1,000+ page sets can be quite lucrative!
If you have a series you’re trying to sell, you may want to consider capitalizing on this trend.
3. Organic reach is continuing to decline.
There used to be a fairly level playing field in regard to getting your book to show up on major sites such as Facebook, Google, and Amazon, but this is no longer the case.
These sites now rely heavily on paid advertising, so they’re less inclined to ensure free posts and ads reach a broad audience.
What this means is that you have to put more time and money into increasing the visibility of your work.
For starters, you need to develop a budget for paid ads and determine where you want to advertise your book.
Then, you need to create eye-catching ads that will stand out to potential readers.
Additionally, you may want to look beyond the major sites for additional advertising opportunities.
4. Virtual events are on the rise.
The COVID-19 pandemic has had a huge impact on the way readers not only shop for and read books but also interact with authors.
Although bookstores are starting to open up, many people are wary of attending in-person readings and signings. So, it makes sense that virtual events are on the rise.
Although all of the book marketing trends on this list are noteworthy, this one is definitely worth following.
Right now, you have an opportunity to connect with and entertain readers who are still at home. By hosting a virtual event, you can deepen the relationship you have with current fans.
Further, the fact that people can attend virtually means you may end up reaching a broader audience than you would otherwise.
Consider going live on Facebook or YouTube when you want to…
Announce a sale
Host a Q&A
Do a reading
5. The ebook market is experiencing growth.
Research has shown that ebook sales are on the rise, and this trend is expected to continue.
Ebooks are especially popular among adults 25-34 years old, but some surveys have revealed that a fair amount of both younger and older readers consume ebooks as well.
Further, a growing number of readers consume books in multiple formats.
If you’ve made your books available in a digital format already, then this is great news for you.
If not, it’s in your best interest to capitalize on this trend by adjusting how you distribute your books.
Doing so ensures that people can read your books in their preferred format. You’ll be able to expand your reader base by removing any roadblocks they may face in purchasing your books.
Additionally, it’s worth keeping in mind that electronic devices are continuing to improve in terms of design and price.
As a result, even diehard print readers are starting to see the value of downloading ebooks and reading on a screen.
Ultimately, choosing not to make digital versions of your books means you’ll miss out on a huge opportunity.
6. Email lists are increasing in value.
Although email lists have always been useful, they’ve become even more valuable in recent years.
As mentioned previously, organic reach has declined, making it harder to get books in front of readers for free.
However, having a list of readers you can email about upcoming events, sales, new releases, and more gives you direct access to those who want what you’re offering.
With that in mind, it’s important to make the most of your list by…
Cleaning it regularly
Making it easy for people to sign up
Emailing subscribers regularly
(Don’t have your own email list? That’s okay! You can promote your free ebook in our newsletter to thousands of potential new fans and even include a link to collect email addresses.)
7. The need for active promotion by authors remains high.
Of all the book industry trends on the list, this is perhaps the most important one. And it will remain that way.
Whether you’ve partnered with a publisher or decided to publish on your own, you have a major role to play in the marketing of your books.
As you know, writing a book is just one part of the equation. If you want to achieve success as an author, you need to get your work in front of those who are likely to read it.
That means you need to be active on social media, build up your email list, offer giveaways, and seek out every opportunity to market your books.
In reality, this is less of a trend and more of an industry staple. However, it’s something you should always strive to follow.
An important part of being an author is staying on top of book industry trends. When you know what’s going on in the world of writing, marketing, and publishing, you gain valuable insight and position yourself for greater success.
So, review this list of current trends and start thinking about which ones you could capitalize on today!
Categories: Behind the scenes