How to promote an older book

Posted on July 1, 2020 at 11:00 AM by Sadye Scott-Hainchek

The online writing community is full of book launch advice.

But as you know, marketing a book is a marathon (with sprint and pounce moments in it) — and at some point after the launch, your new book will become old.

Penny Sansevieri recorded an entire podcast about how to market older books and shared some of the highlights in a post on her Author Marketing Solutions blog.

So whether you have a backlist ready to be reshared or just want to be prepared for when that first novel matures, check out her advice.