David Gaughran: Think of Amazon also-boughts as a symbol

It’s a great day when we can share a post from a publishing guru that includes the phrase “I suggest that authors stop fretting.”

David Gaughran is the guru in question, and the topic at hand is Amazon’s also-bought section.

To be fair, Gaughran isn’t implying that also-boughts are completely useless or unimportant.

But, he says, if also-boughts disappear, it won’t be the end of the world — your book can still make its way to readers who aren’t searching for it.

Gaughran explains why this is the case in a recent blog post.

Related posts

• Best practices for marketing your Kindle book on Amazon and beyond

• Penny Sansevieri: Keep an eye on your book's also-boughts