How building an author platform is like making friends

Posted on October 19, 2020 at 12:34 PM by Sadye Scott-Hainchek

Michelle Melton Cox isn’t the first writing/marketing expert to use child-raising advice in the context of author marketing.

But she goes beyond simply “be yourself” in her comparison of building an author platform to being the new kid at school (or even the old kid just ready to form new bonds).

Cox, a book coach and author platform consultant/strategist, shares her best tips to authors and adolescents in a guest post on Jane Friedman’s blog, where she also shares a link to her free platform audit worksheet.