Marketing doesn't have to — and shouldn't — feel fake

One reason that many of us — authors and other professionals — can dread marketing is that it can feel inauthentic.

Good news: The Alliance of Independence Authors has thus developed the ultimate guide to authenticity for indie authors.

The post begins by explaining how to apply the three tenets of know, like and trust marketing to your writing career, and it continues with personal advice from authors and writing experts.

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