Penny Sansevieri: Take a long-term approach to selling books

The sheer number of books being published each day may lift readers’ spirits, but it can feel discouraging to the authors trying to stand out.

Penny Sansevieri has a statistic that she hopes will cheer them up: the vast majority (she says at least 90 percent) aren’t marketed at all.

That means authors who do work to promote their books are actually off to a running start.

And the way they parlay that advantage into full-on success is by consistently marketing their books.

See which marketing tasks will, if done consistently, pay off in terms of both exposure and sales at Sansevieri’s Author Marketing Experts blog.  

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