Posted on 01/17/2022 at 10:35 AM by Sadye Scott-Hainchek

If the phrase author branding always strikes you as confusing or vague, then here's some (perhaps) comforting news.

Penny Sansevieri, of Author Marketing Experts, also finds it less than clear — so you're not alone — and so she's developed a method that can help authors realize what their brand is.

She shares five questions to ask to create a stronger author brand on the AME blog.

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Categories: Behind the scenes

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