Posted on 06/06/2022 at 03:00 PM by Sadye Scott-Hainchek

The last post we shared on author emails referenced not being afraid of unsubscribes.

The thought is that if someone doesn't plan to engage with you (or buy your book), you don't want to burn resources on them anyway.

So what do you do with the ones who remain subscribed?

Nick Stephenson, of Your First 10K Readers, addressed this topic for the Self-Publishing Advice Conference.

The Alliance of Independent Authors has both audio and a transcript of his presentation on writing emails that sell books.

(And at forty-plus minutes, it's a comprehensive presentation — so find a comfy spot before diving in.)

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Categories: Behind the scenes

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