Kris Rusch: Don't discount the value of your "old" intellectual property

Kristine Kathryn Rusch is ready to keep sharing her insights from this year's Las Vegas Licensing Expo.

The latest post focuses on the longevity of licensed properties.

Specifically, Rusch couldn't turn around without noticing long-established brands.

There were a few new-to-her brands, and even fewer new brands — it was all about the licensors who had familiar intellectual property to share.

So set aside any idea you have about old content not being valuable and check out Rusch's observations on the value of longevity in licensing IP right now.

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