Posted on February 2, 2026 at 2:00 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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10 facts writers need to know to stay safe from scammers: Anne R. Allen refreshes a previous post on the (sometimes tough) truths writers should remember when faced with what seems to be a dream offer. (Anne R. Allen's Blog... with Ruth Harris)
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Two new impersonation scams to watch for: Victoria Strauss walks you through the red flags that pop up as "literary agents" refer authors to pretend professionals with very real fees (Writer Beware).
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Author marketing fundamentals: Penny Sansevieri shares actionable tips on basic marketing tactics such as how to protect your platform, fix what readers see first, and form strong habits to ensure you don't give up too quickly (Author Marketing Experts).
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Author book launch expectations: Sansevieri also dispels some common myths about the book launch process — most notably that the first day or even week is what you should judge success by — and concludes with a clear best next step (Author Marketing Experts).
Categories: Behind the scenes