Posted on July 22, 2026 at 2:24 PM by Sadye Scott-Hainchek
The publishing experts we follow have plenty of business and marketing advice and news to offer.
Here are the ones that we thought were can't-miss for our authors:
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Three lessons from Amy Chan's book launch: You may have seen author Amy Chan's complaint about the return on her book launch investment; Jane Friedman flagged a response from author Leigh Stein that was, in her opinion, worth checking out (Attention Economy on Substack).
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When should you hire a book marketing company?: Penny Sansevieri shares nine signs that an author might need professional help, along with reasons that they should wait (Author Marketing Experts).
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Two surveys of note on audiobooks: Dan Holloway summarizes (and links to further details on) two surveys, one of which that found listeners credit audiobooks with better well-being, and the other of which discovered that they aren't as opposed to AI narration as one might think (Alliance of Independent Authors).
Categories: Behind the scenes