Posted on 08/29/2019 at 03:41 PM by Sadye Scott-Hainchek

Kristine Kathryn Rusch is trying, once again, to break down licensing into a concept that you not only think you can do, but that you will do.

She’s not demanding you do it all, for your entire back catalogue, by yourself, immediately.

No one can do that, and she’s well aware of it.

Instead, Rusch has a formula — each step of which she explains in full detail — for you to use in prioritizing your licensing work.

The key word there is "prioritizing," not "choosing whether to undertake" ... don’t expect her to let up on this anytime soon.

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