Posted on 10/24/2019 at 11:15 AM by Sadye Scott-Hainchek

If you had to guess, what are the three most important words in business?

Kristine Kathryn Rusch’s answer: “We can’t afford ...”

But by no means is she telling you to close off your mind and shout no at every suggestion.

What Rusch is saying is to analyze the cost in time and money if you were to implement a particular idea.

To help guide you through that analysis, she offers a long list of questions to ask yourself — developed, by the way, after she made her own mistakes in the past.  

And again, it’s not about automatically saying no. It’s about investing your limited resources in a way that yields the greatest return on investment in the long run.

Read more of Rusch’s thoughts on “I can’t afford” in her latest business musings post.

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