Posted on 03/30/2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to think we’re all wondering about their responses to COVID-19.

So now more than ever, you’ll want to make sure your communication stands out from the crowd.

David Gaughran shares thirteen tips for increasing your email open rates, with a gentle but firm reminder that many of these are ongoing tasks, not set-and-forget.

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Categories: Behind the scenes

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