The right attitudes to have for a successful book promotion

One part of a book marketing plan that isn’t always addressed is the mindset aspect.

And while, yes, a good attitude and the willingness to set goals are important, too, those aren’t what Penny Sansevieri considers a mindset.

It’s more about staying engaged with the promotion — which is a long-term process — and having realistic expectations for what you need to do and what outcomes are likely.

Sansevieri lists several key features of a successful book-promotion mindset at her Author Marketing Experts blog.

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