Posted on 04/06/2021 at 03:00 PM by Sadye Scott-Hainchek

Today’s marketing must-do can turn into tomorrow’s old news.

For instance, a few years ago, Catherine Baab-Muguira noticed that creatives were being told they “had to” launch their own podcasts.

And nowadays? Not so much.

But that said, she’s confident that email newsletters for authors are more of a classic than a flash-in-the-pan trend.

Baab-Muguira explains why newsletters have endured, why she expects that to continue, how authors benefit, and how authors can launch (or improve) their email list size in a guest post for Jane Friedman.

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Categories: Behind the scenes

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