7 tips for building (and keeping) a strong author brand

Penny Sansevieri has shared plenty of thoughts and advice on author branding.

This time around, she's turning to an other expert: Mark Coker, founder of Smashwords, who's certainly seen his fair share of author successes.

In a guest post for Author Marketing Experts, Coker describes the importance of author brands, how to build them, and why they're so important.

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• How to create a stronger author brand 

• These 3 things can really tie your author platform together