Posted on May 2, 2023 at 3:50 PM by Sadye Scott-Hainchek

Choosing the right price — or knowing when to adjust it — is an important part of marketing a book.

Penny Sansevieri, in fact, would call it the cornerstone of good book marketing and one that authors often underestimate.

That said, she realizes that's partly because it's a difficult balance to strike.

So Sansevieri pulled together seven tips for strategic book pricing on her Author Marketing Experts blog.

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Categories: Behind the scenes

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