Posted on February 23, 2021 at 9:59 AM by Sadye Scott-Hainchek

Choosing a price for your ebook can feel like a no-win situation.

Set the price too high and you may cost yourself sales; set it too low and you may feel like you’re undervaluing yourself.

David Gaughran to the rescue!

The indie-publishing guru recently updated his post on how to pick the right price for ebooks, and it’s worth keeping on hand even if you’ve found a winning formula.

Gaughran goes over the strategies you might consider depending on whether your goal is to maximize income, build an audience, or increasing KU borrows, but he also discusses the difference between price and value — and how to keep those considerations separate from your self-esteem.

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