Posted on August 30, 2022 at 10:00 AM by Sadye Scott-Hainchek
Romance novels have likely never really gone out of style.
But NPR notes that they're selling extremely well right now and thanks to one particular group: Gen Z women.
(The article didn't specify how it's defining Gen Z, but the generation is typically defined as being born in the mid- to late 1990s through the early 2010s.)
So what's behind the expansion of romance's sweet spot from women ages 35 to 54 down to the 18-and-over crowd?
A number of factors were suggested: prominent writers' appeal, social media, clever cover design, and the challenges of the past few decades.
Head over to NPR to see the numbers on how Gen Z is propelling romance novels up the sales charts.
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Categories: Today in Books