Posted on June 6, 2018 at 4:00 PM by Sadye Scott-Hainchek
Just like any other emergency, a social media crisis is best handled if you’ve done a little prep work.
Chris Syme, a social media expert and author of Crisis Management for Authors, posted some disaster-planning advice on Jane Friedman’s blog yesterday.
Her approach is two-pronged:
1. Build a core group of supporters before a crisis occurs.
The following you’ve already built can rise to your defense when needed, either averting or cutting short any online storms.
2. Lay the groundwork for prevention.
Syme goes into this further in the full post, but in a nutshell, she urges you to have a posting policy, to monitor all accounts regularly, and to familiarize yourself with all the safety tools that social media networks provide.
And, of course, keep your nose clean.
Categories: Behind the scenes