Know your welcome email sequence's goals to make it a success

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

David Gaughran: Don't miss out on the power of email newsletters

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

How (and why) to make friends with your email list subscribers

Posted on 07/29/2019 at 04:12 PM by Sadye Scott-Hainchek

It really is funny how much marketing advice boils down to simply being human. Here’s an example: Belinda Griffin’s tips...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing

Make your landing page a launchpad to success

Posted on 07/18/2019 at 05:00 PM by Sadye Scott-Hainchek

We doubt the Digital Reader shared this stat as a means to brag, but he very well deserves to do...

Categories: Behind the scenes

Tagged As: Email newsletter, Social media and websites, The Digital Reader

David Gaughran on moving to MailerLite from Mailchimp

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

A veteran's 14 content ideas for your newsletter

Posted on 06/13/2019 at 10:42 AM by Sadye Scott-Hainchek

Amid all the mandates to share content, it’s nice to find advice on what kind of content you can use....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Four key metrics for authors' email newsletters

Posted on 06/09/2019 at 12:00 PM by Sadye Scott-Hainchek

Implementing marketing strategies can feel like an accomplishment in and of itself, but you shouldn’t just set ’em and forget...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Writer's Digest

Understanding and reacting to MailChimp's pricing changes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is changing...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing, Technology

Nine ways your author newsletter can boost your books

Posted on 05/15/2019 at 11:21 AM by Sadye Scott-Hainchek

Nate Hoffelder is launching a course, of sorts, on author newsletters. He plans to cover a variety of topics in...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Using Mailchimp and Bookfunnel to send out freebies

Posted on 04/12/2019 at 05:00 PM by Sadye Scott-Hainchek

Personal touches are nice, but sometimes automation is just the way to go. And if you’ve been offering a free...

Categories: Behind the scenes

Tagged As: Email newsletter, Social media and websites