Why author newsletters have stuck (and will keep sticking) around

Posted on 04/06/2021 at 03:00 PM by Sadye Scott-Hainchek

Today’s marketing must-do can turn into tomorrow’s old news. For instance, a few years ago, Catherine Baab-Muguira noticed that creatives...

Categories: Behind the scenes

Tagged As: Email newsletter, Jane Friedman, Marketing

Penny Sansevieri's top tips for author email newsletters

Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

How to pick between a newsletter and a blog, as an author

Posted on 03/08/2021 at 03:00 PM by Sadye Scott-Hainchek

If time considerations are prompting you to debate whether you should do a newsletter or a blog, Jane Friedman has...

Categories: Behind the scenes

Tagged As: Email newsletter, Jane Friedman, Social media and websites

2020's email marketing benchmarks by industry and overall usage

Posted on 02/04/2021 at 11:08 AM by Sadye Scott-Hainchek

You only have so much time, energy, and money to spend on marketing, so we’re always glad to share posts...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Passive Voice

How to promote a new release in your author newsletter

Posted on 11/12/2020 at 11:41 AM by Sadye Scott-Hainchek

You know that writing a novel is the easy — er, easier — part and that spreading the word about...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

Entrepreneur: Email marketing doesn't have to feel gross

Posted on 11/02/2020 at 10:59 AM by Sadye Scott-Hainchek

The Digital Reader shared another entrepreneur’s post about email marketing that, in both of our opinions, hit the nail on...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

6 tips on growing an email list from a book marketing coach

Posted on 10/30/2020 at 10:41 AM by Sadye Scott-Hainchek

The subtext of so much marketing advice to authors is to have patience and be persistent. Book marketing coach Belinda...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing

The three key steps for a profitable author newsletter

Posted on 10/05/2020 at 01:53 PM by Sadye Scott-Hainchek

An expert on direct mail told Nate Hoffelder that any successful newsletter needs to train users to take three steps....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

What day is best for scheduling your promo?

Posted on 09/17/2020 at 03:00 PM by Jeffrey Bruner

One of the questions we frequently get is whether it makes a difference what day of the week you promote...

Categories: Library Updates

Tagged As: Email newsletter, Marketing

Penny Sansevieri: How to succeed in email book marketing

Posted on 09/02/2020 at 11:57 AM by Sadye Scott-Hainchek

Our recent post about the power of email marketing suggested two approaches: join someone else’s list or create your own....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri