Make it easy for readers to subscribe to your author newsletter

Posted on 10/31/2019 at 11:04 AM by Sadye Scott-Hainchek

Authors looking to grow their email lists need to offer multiple chances to subscribe. They’ll want to put a link...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

Frances Caballo on how to get started with MailerLite

Posted on 10/21/2019 at 10:59 AM by Sadye Scott-Hainchek

Frances Caballo has joined David Gaughran among the ranks of book-marketing experts who’ve switched to MailerLite. After reminding you of...

Categories: Behind the scenes

Tagged As: Email newsletter, Frances Caballo, Social media and websites

What can you offer as a reader magnet, beyond a short story?

Posted on 10/03/2019 at 11:32 AM by Sadye Scott-Hainchek

You’re all familiar with the concept of a reader magnet — what it is and how it works. Maybe you...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Email newsletter, Marketing

Why readers unsubscribe from newsletters

Posted on 09/26/2019 at 12:00 PM by Sadye Scott-Hainchek

Adding subscribers to your newsletter isn’t the end game; you also want to keep and engage them. So back in...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

Know your welcome email sequence's goals to make it a success

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

David Gaughran: Don't miss out on the power of email newsletters

Posted on 08/21/2019 at 11:24 AM by Sadye Scott-Hainchek

David Gaughran can always be counted upon to raise a good point, but here’s an especially savvy insight: It’s easier...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter, Marketing

How (and why) to make friends with your email list subscribers

Posted on 07/29/2019 at 04:12 PM by Sadye Scott-Hainchek

It really is funny how much marketing advice boils down to simply being human. Here’s an example: Belinda Griffin’s tips...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing

Make your landing page a launchpad to success

Posted on 07/18/2019 at 05:00 PM by Sadye Scott-Hainchek

We doubt the Digital Reader shared this stat as a means to brag, but he very well deserves to do...

Categories: Behind the scenes

Tagged As: Email newsletter, Social media and websites, The Digital Reader

David Gaughran on moving to MailerLite from Mailchimp

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been crowd-pleasers. David...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

A veteran's 14 content ideas for your newsletter

Posted on 06/13/2019 at 10:42 AM by Sadye Scott-Hainchek

Amid all the mandates to share content, it’s nice to find advice on what kind of content you can use....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader