Posted on 07/18/2019 at 05:00 PM by Sadye Scott-Hainchek

We doubt the Digital Reader shared this stat as a means to brag, but he very well deserves to do so: His landing page co...

Categories: Behind the scenes

Posted on 07/08/2019 at 12:43 PM by Sadye Scott-Hainchek

We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been cro...

Categories: Behind the scenes

Posted on 06/09/2019 at 12:00 PM by Sadye Scott-Hainchek

Implementing marketing strategies can feel like an accomplishment in and of itself, but you shouldn’t just set &rs...

Categories: Behind the scenes

Posted on 05/17/2019 at 01:00 PM by Sadye Scott-Hainchek

Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is c...

Categories: Behind the scenes

Posted on 05/15/2019 at 11:21 AM by Sadye Scott-Hainchek

Nate Hoffelder is launching a course, of sorts, on author newsletters. He plans to cover a variety of topics in a series...

Categories: Behind the scenes

Posted on 02/18/2019 at 12:53 PM by Sadye Scott-Hainchek

Author Christina McDonald was thrilled to land a book deal, but she quickly realized that without an audience, her novel...

Categories: Behind the scenes

Posted on 01/28/2019 at 10:17 AM by Sadye Scott-Hainchek

Joanna Penn won’t lie — she was taken aback when she read an author’s assertion that email lists can b...

Categories: Behind the scenes

Posted on 01/06/2019 at 12:00 PM by Sadye Scott-Hainchek

David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that sh...

Categories: Behind the scenes

Posted on 11/14/2018 at 11:00 AM by Sadye Scott-Hainchek

Mailchimp users have a new way to measure how effective their newsletters are. Hong Qu, director of technology at the Sh...

Categories: Behind the scenes

Posted on 10/29/2018 at 01:30 PM by Sadye Scott-Hainchek

Frances Caballo may be a social media strategist and manager, but she knows there’s much more to modern book marke...

Categories: Behind the scenes