David Gaughran's advice on improving email open rates

Posted on 03/30/2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

First book? Don't make these five mistakes

Posted on 02/25/2020 at 03:00 PM by Sadye Scott-Hainchek

Happy Mardi Gras! If you’re going out to make poor decisions tonight — and we’re not judging — let them...

Categories: Behind the scenes

Tagged As: Cover design, Dave Chesson (the Kindlepreneur), Email newsletter, Keywords

David Gaughran's seven tips for an effective author newsletter

Posted on 01/23/2020 at 02:44 PM by Sadye Scott-Hainchek

You maybe (probably) already have an author newsletter, or if not, you might be ready to make that a priority....

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter

Should you trim your email newsletter's subscriber list?

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Make the most out of marketing tools that you can control

Posted on 11/21/2019 at 01:00 PM by Sadye Scott-Hainchek

The marketing world is constantly evolving, but author and publisher Troy Lambert doesn’t want you to panic. Sure, there are...

Categories: Behind the scenes

Tagged As: C.S. Lakin / Live Write Thrive, Email newsletter, Marketing, Social media and websites

Make it easy for readers to subscribe to your author newsletter

Posted on 10/31/2019 at 11:04 AM by Sadye Scott-Hainchek

Authors looking to grow their email lists need to offer multiple chances to subscribe. They’ll want to put a link...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

Frances Caballo on how to get started with MailerLite

Posted on 10/21/2019 at 10:59 AM by Sadye Scott-Hainchek

Frances Caballo has joined David Gaughran among the ranks of book-marketing experts who’ve switched to MailerLite. After reminding you of...

Categories: Behind the scenes

Tagged As: Email newsletter, Frances Caballo, Social media and websites

What can you offer as a reader magnet, beyond a short story?

Posted on 10/03/2019 at 11:32 AM by Sadye Scott-Hainchek

You’re all familiar with the concept of a reader magnet — what it is and how it works. Maybe you...

Categories: Behind the scenes

Tagged As: Dave Chesson (the Kindlepreneur), Email newsletter, Marketing

Why readers unsubscribe from newsletters

Posted on 09/26/2019 at 12:00 PM by Sadye Scott-Hainchek

Adding subscribers to your newsletter isn’t the end game; you also want to keep and engage them. So back in...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

Know your welcome email sequence's goals to make it a success

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader