Posted on 08/04/2021 at 04:00 PM by Sadye Scott-Hainchek
Authors have been hearing for quite some time now that email newsletters are worthwhile marketing tools. But the concept of...
Posted on 06/23/2021 at 10:49 AM by Sadye Scott-Hainchek
You can probably empathize with historical fiction author Emma Lombard. She decided to self-publish because of the options it offers...
Posted on 04/06/2021 at 03:00 PM by Sadye Scott-Hainchek
Today’s marketing must-do can turn into tomorrow’s old news. For instance, a few years ago, Catherine Baab-Muguira noticed that creatives...
Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek
In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...
Posted on 03/08/2021 at 03:00 PM by Sadye Scott-Hainchek
If time considerations are prompting you to debate whether you should do a newsletter or a blog, Jane Friedman has...
Posted on 02/04/2021 at 11:08 AM by Sadye Scott-Hainchek
You only have so much time, energy, and money to spend on marketing, so we’re always glad to share posts...
Posted on 11/12/2020 at 11:41 AM by Sadye Scott-Hainchek
You know that writing a novel is the easy — er, easier — part and that spreading the word about...
Posted on 11/02/2020 at 10:59 AM by Sadye Scott-Hainchek
The Digital Reader shared another entrepreneur’s post about email marketing that, in both of our opinions, hit the nail on...
Posted on 10/30/2020 at 10:41 AM by Sadye Scott-Hainchek
The subtext of so much marketing advice to authors is to have patience and be persistent. Book marketing coach Belinda...
Posted on 10/05/2020 at 01:53 PM by Sadye Scott-Hainchek
An expert on direct mail told Nate Hoffelder that any successful newsletter needs to train users to take three steps....
