Posted on 07/18/2019 at 05:00 PM by
Sadye Scott-Hainchek
We doubt the Digital Reader shared this stat as a means to brag, but he very well deserves to do so: His landing page co...
Posted on 07/08/2019 at 12:43 PM by
Sadye Scott-Hainchek
We’re not telling anyone to ditch Mailchimp, but we do know that its recent changes haven’t exactly been cro...
Posted on 06/09/2019 at 12:00 PM by
Sadye Scott-Hainchek
Implementing marketing strategies can feel like an accomplishment in and of itself, but you shouldn’t just set &rs...
Posted on 05/17/2019 at 01:00 PM by
Sadye Scott-Hainchek
Those who use MailChimp for their author newsletters have likely received some bad news: that the pricing structure is c...
Posted on 05/15/2019 at 11:21 AM by
Sadye Scott-Hainchek
Nate Hoffelder is launching a course, of sorts, on author newsletters. He plans to cover a variety of topics in a series...
Posted on 02/18/2019 at 12:53 PM by
Sadye Scott-Hainchek
Author Christina McDonald was thrilled to land a book deal, but she quickly realized that without an audience, her novel...
Posted on 01/28/2019 at 10:17 AM by
Sadye Scott-Hainchek
Joanna Penn won’t lie — she was taken aback when she read an author’s assertion that email lists can b...
Posted on 01/06/2019 at 12:00 PM by
Sadye Scott-Hainchek
David Gaughran admits it: He spent years screwing up his author newsletter. Last year, though, he finally turned that sh...
Posted on 11/14/2018 at 11:00 AM by
Sadye Scott-Hainchek
Mailchimp users have a new way to measure how effective their newsletters are. Hong Qu, director of technology at the Sh...
Posted on 10/29/2018 at 01:30 PM by
Sadye Scott-Hainchek
Frances Caballo may be a social media strategist and manager, but she knows there’s much more to modern book marke...
