2020's email marketing benchmarks by industry and overall usage

Posted on 02/04/2021 at 11:08 AM by Sadye Scott-Hainchek

You only have so much time, energy, and money to spend on marketing, so we’re always glad to share posts...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Passive Voice

How to promote a new release in your author newsletter

Posted on 11/12/2020 at 11:41 AM by Sadye Scott-Hainchek

You know that writing a novel is the easy — er, easier — part and that spreading the word about...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

Entrepreneur: Email marketing doesn't have to feel gross

Posted on 11/02/2020 at 10:59 AM by Sadye Scott-Hainchek

The Digital Reader shared another entrepreneur’s post about email marketing that, in both of our opinions, hit the nail on...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

6 tips on growing an email list from a book marketing coach

Posted on 10/30/2020 at 10:41 AM by Sadye Scott-Hainchek

The subtext of so much marketing advice to authors is to have patience and be persistent. Book marketing coach Belinda...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing

The three key steps for a profitable author newsletter

Posted on 10/05/2020 at 01:53 PM by Sadye Scott-Hainchek

An expert on direct mail told Nate Hoffelder that any successful newsletter needs to train users to take three steps....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

What day is best for scheduling your promo?

Posted on 09/17/2020 at 03:00 PM by Jeffrey Bruner

One of the questions we frequently get is whether it makes a difference what day of the week you promote...

Categories: Library Updates

Tagged As: Email newsletter, Marketing

Penny Sansevieri: How to succeed in email book marketing

Posted on 09/02/2020 at 11:57 AM by Sadye Scott-Hainchek

Our recent post about the power of email marketing suggested two approaches: join someone else’s list or create your own....

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, Penny Sansevieri

Email marketing for authors: Why it’s a useful tactic for book promotion

Posted on 08/31/2020 at 10:55 AM by Guest Author

View post titled Email marketing for authors: Why it’s a useful tactic for book promotion

Are you looking for a better way to promote your book? Discover why email marketing for authors is so effective...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing

How and why to design a template for your email newsletter

Posted on 07/16/2020 at 11:59 AM by Sadye Scott-Hainchek

When you go to write your latest author newsletter, is your mind as blank as the screen? If so, having...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

David Gaughran's advice on improving email open rates

Posted on 03/30/2020 at 10:58 AM by Sadye Scott-Hainchek

Your readers have likely been receiving more emails than usual — since, as comedians have pointed out, companies seem to...

Categories: Behind the scenes

Tagged As: David Gaughran, Email newsletter