Should you trim your email newsletter's subscriber list?

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Make it easy for readers to subscribe to your author newsletter

Posted on 10/31/2019 at 11:04 AM by Sadye Scott-Hainchek

Authors looking to grow their email lists need to offer multiple chances to subscribe. They’ll want to put a link...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

Authors, are you listed on Hometown Reads?

Posted on 10/15/2019 at 02:00 PM by Sadye Scott-Hainchek

Nate Hoffelder recently attended a writing conference and has returned with plenty of information to share with his followers. First...

Categories: Behind the scenes

Tagged As: Marketing, The Digital Reader

The Digital Reader: Prep yourself or a guest to appear on a podcast

Posted on 10/11/2019 at 02:53 PM by Sadye Scott-Hainchek

Authors are frequently told to consider podcasting, either by hosting a show or appearing on someone else’s, as a marketing...

Categories: Behind the scenes

Tagged As: Podcast, The Digital Reader

Amazon updates: Giveaways, Kindle Matchbook are going away

Posted on 10/01/2019 at 11:25 AM by Sadye Scott-Hainchek

We hope that you already received emails about two recent Amazon changes, if you’re among those affected. But since we...

Categories: Behind the scenes

Tagged As: Amazon, The Digital Reader

Why readers unsubscribe from newsletters

Posted on 09/26/2019 at 12:00 PM by Sadye Scott-Hainchek

Adding subscribers to your newsletter isn’t the end game; you also want to keep and engage them. So back in...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Digital Reader

15 grammar rules you can break ... and 3 you shouldn't

Posted on 09/24/2019 at 03:00 PM by Sadye Scott-Hainchek

Nothing like breaking a rule you learned in school to get your inner child excited, right? The Digital Reader shared...

Categories: Behind the scenes

Tagged As: Language, The Digital Reader

AP style relaxes its rules on hyphenating compound modifiers

Posted on 09/03/2019 at 11:04 AM by Sadye Scott-Hainchek

Since we left journalism, it seems like each update to AP style has been a microphone-dropping one. Or, as we...

Categories: Behind the scenes

Tagged As: Language, The Digital Reader

Know your welcome email sequence's goals to make it a success

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Why it's worth using a link redirection plugin on your website

Posted on 07/19/2019 at 03:45 PM by Sadye Scott-Hainchek

Using a link-redirection plugin on your website may sound like extra work ... or just plain jibberish, depending on how...

Categories: Behind the scenes

Tagged As: Social media and websites, The Digital Reader