Business tips for authors: March 23, 2023

Posted on March 23, 2023 at 10:58 AM by Sadye Scott-Hainchek

The publishing experts we follow have plenty of business and marketing advice to offer. Here are the ones that we...

Categories: Behind the scenes

Tagged As: Licenses, copyrights, and other legalese, Marketing / promotion, Social media and websites

Penny Sansevieri on all the ways authors can share their praise

Posted on March 8, 2023 at 3:13 PM by Sadye Scott-Hainchek

Penny Sansevieri's advice on how to organize a media page actually also justifies why authors would want a media page...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Social media and websites

Penny Sansevieri is still a proponent of Goodreads for authors

Posted on February 23, 2023 at 3:25 PM by Sadye Scott-Hainchek

Penny Sansevieri shares several reasons that she appreciates Goodreads as a branding tool for authors. The two we suspect will...

Categories: Behind the scenes

Tagged As: Penny Sansevieri, Reader reviews, Social media and websites

ALLi's news roundup has plenty of social media updates

Posted on February 22, 2023 at 2:54 PM by Sadye Scott-Hainchek

The latest news roundup from the Alliance of Independent Authors is full of social media updates. From TikTok, we have...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Social media and websites, Writing advice

A grab bag of advice from Jane Friedman (and contributors)

Posted on February 20, 2023 at 11:00 AM by Sadye Scott-Hainchek

It can be hard to keep on top of all the blogs and news sources that aim to help writers....

Categories: Behind the scenes

Tagged As: Editing, Jane Friedman, Marketing / promotion, Social media and websites, Writing advice

A guide to Mastodon for authors

Posted on February 18, 2023 at 11:00 AM by Sadye Scott-Hainchek

With the turmoil at Twitter, some social media users are looking for an alternative to the text-based platform. Those same...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Social media and websites

Penny Sansevieri's guide to using BookTok

Posted on February 11, 2023 at 12:00 PM by Sadye Scott-Hainchek

Most, if not all, authors have heard about BookTok as a marketing strategy. (Whether they want to participate in it...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Social media and websites

Another opinion on building author websites that convert

Posted on January 27, 2023 at 9:00 AM by Sadye Scott-Hainchek

Consumers are often encouraged to seek a second opinion when it comes to, say, medical matters or mechanical ones. So...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Social media and websites

How authors can handle online trolls, publicly and privately

Posted on January 25, 2023 at 1:00 PM by Sadye Scott-Hainchek

Technology is, to put it obviously and yet mildly, a mixed bag sometimes. Without the internet, for example, many writers...

Categories: Behind the scenes

Tagged As: Social media and websites, Technology, Writer Unboxed

5 tips for building an author website that converts

Posted on January 24, 2023 at 9:00 AM by Sadye Scott-Hainchek

The Independence of Alliance Authors enlisted one of its partner members, a business called Thrive Themes, to write a website-design...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Marketing / promotion, Social media and websites