Prepare for a podcast appearance so you can win over readers

Posted on 03/31/2021 at 08:51 AM by Sadye Scott-Hainchek

When someone else lends you their platform as a way to meet new readers, it’s imperative to make the best...

Categories: Behind the scenes

Tagged As: Marketing, Podcast

An author's guide to rocking a podcast guest appearance

Posted on 02/26/2021 at 03:00 PM by Sadye Scott-Hainchek

Given how many people love podcasts (guilty as charged!), you probably don’t need convincing to believe that they’re a great...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing, Podcast

Podcast: How to pick the right Amazon categories for your book

Posted on 01/15/2021 at 03:00 PM by Sadye Scott-Hainchek

Choosing the right Amazon categories for your book is critical to finding the right readers for it. That’s why Penny...

Categories: Behind the scenes

Tagged As: Amazon, Penny Sansevieri, Podcast

A double dose of Amazon marketing podcasts

Posted on 09/18/2020 at 11:00 AM by Sadye Scott-Hainchek

There are two ways a buyer might stumble upon your book on Amazon, says Dave Chesson, and he has a...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Keywords, Marketing, Podcast

Should authors have a Facebook profile, page, or group?

Posted on 08/21/2020 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri and her podcasting partner, Amy Cornell, took on a listener question for their most recent podcast episode. The...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Podcast, Social media and websites

Joanna Penn's top writing lessons from 11 years of podcasting

Posted on 08/03/2020 at 02:18 PM by Sadye Scott-Hainchek

With 2020 being such a — well — rough year for the world, nostalgia and retrospective thinking are awfully appealing....

Categories: Behind the scenes

Tagged As: Joanna Penn, Podcast, The business of writing

Learn best by listening? Try these writing podcasts

Posted on 06/02/2020 at 03:00 PM by Sadye Scott-Hainchek

The audio revolution isn’t just for readers’ benefits nowadays. It can also be a great tool for writers: namely, that...

Categories: Behind the scenes

Tagged As: C.S. Lakin / Live Write Thrive, Podcast, Writing advice

Orna Ross and Joanna Penn predict self-publishing trends for the next decade

Posted on 01/16/2020 at 02:27 PM by Sadye Scott-Hainchek

Earlier this year, we shared seven predictions for the next decade from Orna Ross, the director of the Alliance for...

Categories: Behind the scenes

Tagged As: Joanna Penn, Podcast, ALLi (Alliance of Independent Authors)

Effective -- and tolerable -- marketing practices for introverted authors

Posted on 11/09/2019 at 12:00 PM by Sadye Scott-Hainchek

Introvert writers who are refilling their energy tanks after spending the week in the office may shudder to see another...

Categories: Behind the scenes

Tagged As: Marketing, Podcast

The Digital Reader: Prep yourself or a guest to appear on a podcast

Posted on 10/11/2019 at 02:53 PM by Sadye Scott-Hainchek

Authors are frequently told to consider podcasting, either by hosting a show or appearing on someone else’s, as a marketing...

Categories: Behind the scenes

Tagged As: Podcast, The Digital Reader