Check out how these authors connect with their readers

Posted on January 7, 2023 at 12:00 PM by Sadye Scott-Hainchek

Marketing experts talk a lot about how successful authors connect with readers. And you probably agree with that in principle,...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Podcast

Penny Sansevieri answers authors' book-promotion questions

Posted on October 6, 2022 at 4:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has plenty of marketing insights she wants to share with authors. She's also, however, more than willing to...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Podcast

Memoirist explains how podcasting and writing helped her handle grief

Posted on October 30, 2021 at 12:00 PM by Sadye Scott-Hainchek

The specific details of Kory Shrum’s memoir, which began as a podcast, are hopefully not something you can explicitly empathize...

Categories: Behind the scenes

Tagged As: Joanna Penn, Memoir, Podcast

Joanna Penn: Books and podcasts aren't your only audio options

Posted on September 20, 2021 at 1:00 PM by Sadye Scott-Hainchek

Audio dramas aren’t new, but they’re not necessarily the first thing that authors think of when they give consideration to...

Categories: Behind the scenes

Tagged As: Audiobook, Joanna Penn, Podcast

Book-marketing moves that will make you look like an amateur

Posted on June 13, 2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri is no stranger to book-marketing mistakes. So if you want to avoid looking like an amateur, she’s ready...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Penny Sansevieri, Podcast

ALLi's introductory guide to podcasting for indie authors

Posted on June 7, 2021 at 11:16 AM by Sadye Scott-Hainchek

In the season of road trips, podcasts are no doubt front of mind for many people. And for indie authors,...

Categories: Behind the scenes

Tagged As: ALLi (Alliance of Independent Authors), Podcast

Prepare for a podcast appearance so you can win over readers

Posted on March 31, 2021 at 8:51 AM by Sadye Scott-Hainchek

When someone else lends you their platform as a way to meet new readers, it’s imperative to make the best...

Categories: Behind the scenes

Tagged As: Marketing / promotion, Podcast

An author's guide to rocking a podcast guest appearance

Posted on February 26, 2021 at 3:00 PM by Sadye Scott-Hainchek

Given how many people love podcasts (guilty as charged!), you probably don’t need convincing to believe that they’re a great...

Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing / promotion, Podcast

Podcast: How to pick the right Amazon categories for your book

Posted on January 15, 2021 at 3:00 PM by Sadye Scott-Hainchek

Choosing the right Amazon categories for your book is critical to finding the right readers for it. That’s why Penny...

Categories: Behind the scenes

Tagged As: Amazon, Penny Sansevieri, Podcast

A double dose of Amazon marketing podcasts

Posted on September 18, 2020 at 11:00 AM by Sadye Scott-Hainchek

There are two ways a buyer might stumble upon your book on Amazon, says Dave Chesson, and he has a...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Keywords, Marketing / promotion, Podcast