Penny Sansevieri: Seek book reviews early and often

Posted on 02/25/2021 at 10:40 AM by Sadye Scott-Hainchek

After years of reading book-marketing advice, we’re starting to think that the only thing you really need to know about...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Reader reviews

Infographic: How to use awards in your book marketing

Posted on 02/22/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has built an infographic that aims to help authors put any awards or award nominations to good marketing...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Reader reviews

Put your book's editorial reviews to work on its Amazon page

Posted on 11/28/2020 at 12:00 PM by Sadye Scott-Hainchek

Dave Chesson has great news about editorial reviews — they’re easy to obtain and powerful when used correctly. That last...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Reader reviews

Why one author makes sure to read her book reviews

Posted on 11/24/2020 at 09:25 AM by Sadye Scott-Hainchek

Authors who read their reviews can find more than just affirmation in them. Writer C. Hope Clark lists five reasons...

Categories: Behind the scenes

Tagged As: Reader reviews, Writing advice

Book endorsements and book reviews aren't interchangeable

Posted on 07/06/2020 at 03:41 PM by Sadye Scott-Hainchek

Book reviews and book endorsements are not the same thing. You probably already realize that, but Sandra Beckwith has been...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews, The Book Designer

Anne R. Allen on receiving and processing that first bad review

Posted on 06/25/2020 at 04:40 PM by Sadye Scott-Hainchek

There’s simply no avoiding it: someone will not only dislike your book, but they will also tell you as much....

Categories: Behind the scenes

Tagged As: Motivational, Reader reviews

How to get book reviews the safe and ethical way

Posted on 06/04/2020 at 02:50 PM by Guest Author

View post titled How to get book reviews the safe and ethical way

Honest, positive reviews from readers can have a huge impact on book sales. However, you need to learn how to...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews

What to do about those one-star reviews

Posted on 03/29/2020 at 12:00 PM by Sadye Scott-Hainchek

We’re taking no stance on whether to read bad reviews (though we’ve certainly shared others’ opinions from both sides of...

Categories: Behind the scenes

Tagged As: Reader reviews, The Book Designer

Take a proactive approach to the disappearing Amazon review problem

Posted on 01/22/2020 at 02:00 PM by Sadye Scott-Hainchek

Penny Sansevieri has found that the question of “how do I restore my Amazon reviews?” is unlikely to stop being...

Categories: Behind the scenes

Tagged As: Amazon, Penny Sansevieri, Reader reviews

How to use positive reviews to sell more books

Posted on 12/08/2019 at 12:00 PM by Sadye Scott-Hainchek

When a glowing review comes in, don’t just bask in the praise — put it to work for you. Penny...

Categories: Behind the scenes

Tagged As: Marketing, Penny Sansevieri, Reader reviews