How authors can pick the right international categories on Amazon

Posted on 09/21/2020 at 02:20 PM by Sadye Scott-Hainchek

Dave Chesson has a question for those of you whose books are listed on international Amazon storefronts. Did you know...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Literature in translation

A double dose of Amazon marketing podcasts

Posted on 09/18/2020 at 11:00 AM by Sadye Scott-Hainchek

There are two ways a buyer might stumble upon your book on Amazon, says Dave Chesson, and he has a...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Keywords, Marketing, Podcast

Joanna Penn: What does the future of publishing look like?

Posted on 09/01/2020 at 12:30 PM by Sadye Scott-Hainchek

The present, for many of us, is at least a little spooky, and the thought of the future can be...

Categories: Behind the scenes

Tagged As: Amazon, Audiobook, Joanna Penn, Kindle Unlimited

What's changed recently in Amazon Ads

Posted on 08/04/2020 at 01:22 PM by Sadye Scott-Hainchek

It turns out that even giant tech companies can’t leave marketing tools alone — they too have to tinker. That...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

David Gaughran debunks the Amazon A9 Algorithm myth

Posted on 07/29/2020 at 01:09 PM by Sadye Scott-Hainchek

How many times have you seen a reference to Amazon’s A9 Algorithm? And how many of those references seemed to...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran, Technology

Why you should update your Amazon keywords periodically

Posted on 07/27/2020 at 09:56 AM by Sadye Scott-Hainchek

Marketing would be so much easier if you could just set it and forget it. When it comes to Amazon...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Keywords

David Gaughran: Think of Amazon also-boughts as a symbol

Posted on 07/23/2020 at 11:45 AM by Sadye Scott-Hainchek

It’s a great day when we can share a post from a publishing guru that includes the phrase “I suggest...

Categories: Behind the scenes

Tagged As: Amazon, David Gaughran

Learn by example: Optimized Amazon book pages

Posted on 07/17/2020 at 02:18 PM by Sadye Scott-Hainchek

Penny Sansevieri’s book marketing podcast recently took a look at how to optimize your Amazon book page. There are plenty...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri

How to find and format editorial reviews for maximum impact

Posted on 07/13/2020 at 10:53 AM by Sadye Scott-Hainchek

Reader reviews are, of course, an essential part of your marketing toolbox. But Dave Chesson doesn’t want you to forget...

Categories: Behind the scenes

Tagged As: Amazon, Dave Chesson (the Kindlepreneur), Marketing

The nuts and bolts of Amazon preorders

Posted on 06/23/2020 at 10:53 AM by Sadye Scott-Hainchek

Haven’t finished your book yet? You can still promote it by using Amazon’s preorder function (if you’re in Kindle Direct...

Categories: Behind the scenes

Tagged As: Amazon, Marketing, Penny Sansevieri