Case study: Becoming an Amazon bestseller

Posted on 08/19/2020 at 12:00 PM by Sadye Scott-Hainchek

Judith Briles won’t pull any punches: becoming an Amazon bestseller isn’t something you can expect to pull off over a...

Categories: Behind the scenes

Tagged As: Bestsellers, Marketing, Social media and websites, The Book Designer

Monday motivation: We won't go back to "normal," but you'll be okay

Posted on 08/17/2020 at 12:00 PM by Sadye Scott-Hainchek

None of us can count on life following the plan we set out for it. Sometimes these detours can be...

Categories: Behind the scenes

Tagged As: Kristine Kathryn Rusch, Motivational, The Book Designer

How to edit for your reader

Posted on 08/03/2020 at 05:19 PM by Sadye Scott-Hainchek

Early on, author Beth Barany dreaded editing her novel — a sentiment that some of you may share. Fortunately, she...

Categories: Behind the scenes

Tagged As: Editing, The Book Designer

Beyond the book trailer: Marketing videos that authors can make

Posted on 07/22/2020 at 02:00 PM by Sadye Scott-Hainchek

Most authors have heard of book trailers as a marketing tool. But there are plenty of other video formats that...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer, Video

Book endorsements and book reviews aren't interchangeable

Posted on 07/06/2020 at 03:41 PM by Sadye Scott-Hainchek

Book reviews and book endorsements are not the same thing. You probably already realize that, but Sandra Beckwith has been...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews, The Book Designer

How Sandra Beckwith promotes her books while watching TV

Posted on 05/11/2020 at 12:00 PM by Sadye Scott-Hainchek

We’re not here to endorse multitasking. But we’d be hypocrites if we claimed we never did it — or were...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

How to keep busy even if you're not writing or promoting books

Posted on 04/06/2020 at 04:00 PM by Sadye Scott-Hainchek

Writing might be a struggle for you right now, with so many other stressors weighing on you. And the idea...

Categories: Behind the scenes

Tagged As: Audiobook, Joanna Penn, Marketing, The Book Designer

What to do about those one-star reviews

Posted on 03/29/2020 at 12:00 PM by Sadye Scott-Hainchek

We’re taking no stance on whether to read bad reviews (though we’ve certainly shared others’ opinions from both sides of...

Categories: Behind the scenes

Tagged As: Reader reviews, The Book Designer

What to consider if you want to use a pen name

Posted on 03/28/2020 at 12:00 PM by Sadye Scott-Hainchek

In David Kudler's opinion, most arguments for using a pen name boil down to two reasons: privacy or market segmentation....

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Ready to turn your author blog into an author website?

Posted on 03/24/2020 at 09:40 AM by Sadye Scott-Hainchek

If your author blog also serves as your homepage, you may want to consider Nate Hoffelder’s latest website advice. Namely,...

Categories: Behind the scenes

Tagged As: Social media and websites, The Book Designer, The Digital Reader