How to write -- and write from -- an elevator pitch

Posted on 04/07/2019 at 12:00 PM by Sadye Scott-Hainchek

Novelist Beth Barany offered some tips recently at The Book Designer for writing your “elevator pitch.” Whil...

Categories: Behind the scenes

Tagged As: Blurbs, The Book Designer

Tales from the trenches: The Amazon reviews edition

Posted on 03/31/2019 at 12:00 PM by Sadye Scott-Hainchek

The Book Designer is keeping its focus on the ever changing world of acquiring and keeping reviews. This month’s D...

Categories: Behind the scenes

Tagged As: Amazon, Reader reviews, The Book Designer

Amazon's review rules, as of March 2019

Posted on 03/21/2019 at 01:00 PM by Sadye Scott-Hainchek

We’re not aware of any dramatic changes in Amazon’s review rules, but it never hurts to share primers on thi...

Categories: Behind the scenes

Tagged As: Amazon, Reader reviews, The Book Designer

Your marketing mythbusters are here

Posted on 03/20/2019 at 03:31 PM by Sadye Scott-Hainchek

What a delightful surprise — reading the comments actually added value to our Internet experience! When Sandra Bec...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

How to treat your typefaces well

Posted on 03/07/2019 at 10:24 AM by Sadye Scott-Hainchek

The number of typefaces available never fails to astonish us. So once you’ve waded through the pile and selected o...

Categories: Behind the scenes

Tagged As: Design, The Book Designer

Meet your hypothetical readers

Posted on 02/22/2019 at 11:28 AM by Sadye Scott-Hainchek

“Know your audience” isn’t exactly groundbreaking advice, but it’s somewhat cliche because it&rs...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer, Writer's Digest

Authors, keep your street team happy

Posted on 02/14/2019 at 02:43 PM by Sadye Scott-Hainchek

Angela Ackerman understands that recruiting a street team for book launches can seem like an exercise in ego. She encour...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews, The Book Designer

Nine ways writers can bring in extra money

Posted on 01/26/2019 at 12:00 PM by Sadye Scott-Hainchek

Whether you’re struggling financially or simply looking to diversify your revenue streams, you might appreciate Jo...

Categories: Behind the scenes

Tagged As: The Book Designer, The business of writing

Marketing quick hit: Your email signature

Posted on 01/10/2019 at 09:57 AM by Sadye Scott-Hainchek

Think of all the email you send on a daily basis. What’s in your signature on those emails? If you’re not to...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

Make an easy marketing resolution for 2019

Posted on 01/01/2019 at 12:00 PM by Sadye Scott-Hainchek

We could overwhelm you on New Year’s Day with a laundry list of New Year’s-themed links for writers. Instead...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer