Book endorsements and book reviews aren't interchangeable

Posted on 07/06/2020 at 03:41 PM by Sadye Scott-Hainchek

Book reviews and book endorsements are not the same thing. You probably already realize that, but Sandra Beckwith has been...

Categories: Behind the scenes

Tagged As: Marketing, Reader reviews, The Book Designer

How Sandra Beckwith promotes her books while watching TV

Posted on 05/11/2020 at 12:00 PM by Sadye Scott-Hainchek

We’re not here to endorse multitasking. But we’d be hypocrites if we claimed we never did it — or were...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

How to keep busy even if you're not writing or promoting books

Posted on 04/06/2020 at 04:00 PM by Sadye Scott-Hainchek

Writing might be a struggle for you right now, with so many other stressors weighing on you. And the idea...

Categories: Behind the scenes

Tagged As: Audiobook, Joanna Penn, Marketing, The Book Designer

What to do about those one-star reviews

Posted on 03/29/2020 at 12:00 PM by Sadye Scott-Hainchek

We’re taking no stance on whether to read bad reviews (though we’ve certainly shared others’ opinions from both sides of...

Categories: Behind the scenes

Tagged As: Reader reviews, The Book Designer

What to consider if you want to use a pen name

Posted on 03/28/2020 at 12:00 PM by Sadye Scott-Hainchek

In David Kudler's opinion, most arguments for using a pen name boil down to two reasons: privacy or market segmentation....

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Ready to turn your author blog into an author website?

Posted on 03/24/2020 at 09:40 AM by Sadye Scott-Hainchek

If your author blog also serves as your homepage, you may want to consider Nate Hoffelder’s latest website advice. Namely,...

Categories: Behind the scenes

Tagged As: Social media and websites, The Book Designer, The Digital Reader

The Book Designer: 5 reasons to start an author blog (and how to do it right)

Posted on 03/14/2020 at 12:00 PM by Sadye Scott-Hainchek

Many of us around the world are finding ourselves with more time at home on our hands as we limit...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

The 4 essential pieces of your author branding statement

Posted on 02/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Creativity coach Beth Barany says the best author branding statements have four main ingredients. Once you’ve nailed that recipe, you’ll...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Marketing guru: Put your characters on social media

Posted on 01/26/2020 at 12:00 PM by Sadye Scott-Hainchek

We promise we’re not looking to add more social media tasks to your plate. But Sandra Beckwith of Build Book...

Categories: Behind the scenes

Tagged As: Characters, Marketing, Social media and websites, The Book Designer

5 steps to writing or revising your author brand's tagline

Posted on 01/23/2020 at 09:19 AM by Sadye Scott-Hainchek

Have you written your author tagline — one that you feel proud to share? If the answer to both of...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer