The links you need on the last page of your book

Posted on 12/12/2019 at 02:00 PM by Sadye Scott-Hainchek

David Kudler challenges you: Aside from you and your closest loved ones, which person is the most excited about your...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Should you trim your email newsletter's subscriber list?

Posted on 12/05/2019 at 11:00 AM by Sadye Scott-Hainchek

Most newsletter advice centers on how to add subscribers (or what to share with them). On the flip side of...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

A sampler of slump-breaking advice for authors

Posted on 11/24/2019 at 12:00 PM by Sadye Scott-Hainchek

Between the holiday madness and ever-shrinking amount of daylight, we wouldn’t fault anyone for feeling like they’re mentally stuck right...

Categories: Behind the scenes

Tagged As: The Book Designer, Writer's block / writing prompts

How to overcome the obstacles keeping you from marketing your book

Posted on 10/22/2019 at 04:30 PM by Sadye Scott-Hainchek

There are a number of reasons why we avoid or procrastinate certain tasks, and not all of them boil down...

Categories: Behind the scenes

Tagged As: Marketing, Motivational, The Book Designer

How a low-quality cover will hurt your book

Posted on 09/25/2019 at 12:00 PM by Sadye Scott-Hainchek

We wouldn’t blame you if you were sick unto death of hearing lectures about your book cover. But if you...

Categories: Behind the scenes

Tagged As: Cover design, The Book Designer

Connect with the right people to endorse your book

Posted on 09/24/2019 at 10:00 AM by Sadye Scott-Hainchek

One of the key takeaways from a recent post on acquiring editorial reviews was that if you don’t ask, you...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Here's a blueprint for your book-marketing strategy

Posted on 09/04/2019 at 12:00 PM by Sadye Scott-Hainchek

Sometimes, we dread a task because the actions it involve are unpleasant or unappealing. (Like, say, cleaning bathrooms.) Other times,...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Cover considerations: Remember, there'll be a thumbnail version

Posted on 08/29/2019 at 11:19 AM by Sadye Scott-Hainchek

David Kudler has a good primer on what your book cover needs on The Book Designer, with a special bonus...

Categories: Behind the scenes

Tagged As: Cover design, The Book Designer

Know your welcome email sequence's goals to make it a success

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Sandra Beckwith: Book promotion is actually a public service

Posted on 08/19/2019 at 11:31 AM by Sadye Scott-Hainchek

As kids, we’re taught to be modest and graciously accept praise, rather than proudly repeating it. So no wonder few...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer, The business of writing