How a low-quality cover will hurt your book

Posted on 09/25/2019 at 12:00 PM by Sadye Scott-Hainchek

We wouldn’t blame you if you were sick unto death of hearing lectures about your book cover. But if you...

Categories: Behind the scenes

Tagged As: Cover design, The Book Designer

Connect with the right people to endorse your book

Posted on 09/24/2019 at 10:00 AM by Sadye Scott-Hainchek

One of the key takeaways from a recent post on acquiring editorial reviews was that if you don’t ask, you...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Here's a blueprint for your book-marketing strategy

Posted on 09/04/2019 at 12:00 PM by Sadye Scott-Hainchek

Sometimes, we dread a task because the actions it involve are unpleasant or unappealing. (Like, say, cleaning bathrooms.) Other times,...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

Cover considerations: Remember, there'll be a thumbnail version

Posted on 08/29/2019 at 11:19 AM by Sadye Scott-Hainchek

David Kudler has a good primer on what your book cover needs on The Book Designer, with a special bonus...

Categories: Behind the scenes

Tagged As: Cover design, The Book Designer

Know your welcome email sequence's goals to make it a success

Posted on 08/22/2019 at 11:37 AM by Sadye Scott-Hainchek

Nate Hoffelder has another installment of his email newsletter series to share today. Previously, he discussed why authors need newsletters,...

Categories: Behind the scenes

Tagged As: Email newsletter, Marketing, The Book Designer, The Digital Reader

Sandra Beckwith: Book promotion is actually a public service

Posted on 08/19/2019 at 11:31 AM by Sadye Scott-Hainchek

As kids, we’re taught to be modest and graciously accept praise, rather than proudly repeating it. So no wonder few...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer, The business of writing

Boost your author blog's traffic with these five tips

Posted on 07/28/2019 at 12:00 PM by Sadye Scott-Hainchek

We’ve all seen a blog post go viral and felt a twinge of envy, right? Shelley Sturgeon, the blog editor...

Categories: Behind the scenes

Tagged As: Marketing, Social media and websites, The Book Designer

Put your book awards to work

Posted on 07/22/2019 at 11:11 AM by Sadye Scott-Hainchek

The founder of The Wishing Shelf Book Awards has shared this advice with us before, but in case you thought...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer

A veteran designer's advice on laying out your book

Posted on 07/09/2019 at 10:51 AM by Sadye Scott-Hainchek

While it is the part that we harp on the most, the cover isn’t the only place in your book...

Categories: Behind the scenes

Tagged As: Design, The Book Designer

Book samples don’t have to be free

Posted on 06/15/2019 at 12:00 PM by Sadye Scott-Hainchek

Author Lee Foster recently shared a story on The Book Designer about his experience with selling just a slice of...

Categories: Behind the scenes

Tagged As: Marketing, The Book Designer