Posted on 07/08/2020 at 04:52 PM by Sadye Scott-Hainchek

If you’ve followed Fussy for any length of time, you know how critical we think a professionally designed cover is...

Categories: Behind the scenes

Posted on 07/02/2020 at 01:32 PM by Sadye Scott-Hainchek

Yesterday, we shared Penny Sansevieri’s advice on how to market an older book. Now it’s time to swing in the...

Categories: Behind the scenes

Posted on 07/01/2020 at 11:00 AM by Sadye Scott-Hainchek

The online writing community is full of book launch advice. But as you know, marketing a book is a marathon...

Categories: Behind the scenes

Posted on 06/23/2020 at 10:53 AM by Sadye Scott-Hainchek

Haven’t finished your book yet? You can still promote it by using Amazon’s preorder function (if you’re in Kindle Direct...

Categories: Behind the scenes

Posted on 06/16/2020 at 10:32 AM by Sadye Scott-Hainchek

From exercise classes to bachelorette parties, just about any event you can imagine is going or has gone virtual these...

Categories: Behind the scenes

Posted on 06/10/2020 at 11:12 AM by Sadye Scott-Hainchek

There’s more to marketing yourself on Amazon than a sparkling blurb and strategic keywords. Penny Sansevieri is a fan of...

Categories: Behind the scenes

Posted on 06/07/2020 at 12:00 PM by Sadye Scott-Hainchek

Our post last week about increasing your reader reviews mentioned the power of a street team to achieve that goal....

Categories: Behind the scenes

Posted on 05/23/2020 at 12:00 PM by Sadye Scott-Hainchek

Pinterest may not be the first social media site you think of when it comes to book marketing. But Penny...

Categories: Behind the scenes

Posted on 05/17/2020 at 12:00 PM by Sadye Scott-Hainchek

Whether your book launch is traditional or virtual, you want to make sure there’s positive anticipation leading up to the...

Categories: Behind the scenes

Posted on 05/07/2020 at 09:00 AM by Sadye Scott-Hainchek

You know that buy-one-get-one is a successful marketing technique — odds are good you’ve been persuaded by it yourself, whether...

Categories: Behind the scenes