Posted on 09/27/2022 at 03:00 PM by Sadye Scott-Hainchek

Writer Beware has done an incredible job of educating authors about how to spot a scam. They're, of course, not...

Categories: Behind the scenes

Posted on 09/24/2022 at 12:00 PM by Sadye Scott-Hainchek

Writing any book is just the first step, but if you're self-publishing a children's book, there's an extra bit of...

Categories: Behind the scenes

Posted on 09/21/2022 at 03:28 PM by Sadye Scott-Hainchek

Penny Sansevieri has a hunch that most authors would prefer to be left alone with their writing, versus handling marketing...

Categories: Behind the scenes

Posted on 09/13/2022 at 04:54 PM by Sadye Scott-Hainchek

When you tell yourself (or are told) to come up with ideas, it can feel like pulling teeth. So if...

Categories: Behind the scenes

Posted on 09/10/2022 at 12:00 PM by Sadye Scott-Hainchek

You've heard about how helpful street teams and superfans can be for authors. But while they both provide you a...

Categories: Behind the scenes

Posted on 09/08/2022 at 09:00 AM by Sadye Scott-Hainchek

Sometimes authors reach out to Penny Sansevieri with an advertising dilemma: they can tell their ads are working, but they're...

Categories: Behind the scenes

Posted on 08/19/2022 at 11:27 AM by Sadye Scott-Hainchek

Penny Sansevieri, of Author Marketing Experts, has a couple of new posts specific to books on Amazon. One post addresses...

Categories: Behind the scenes

Posted on 07/13/2022 at 09:00 AM by Sadye Scott-Hainchek

The Alliance of Independent Authors and Kristine Kathryn Rusch are among the many publishing experts who've emphasized the value of...

Categories: Behind the scenes

Posted on 07/08/2022 at 01:00 PM by Sadye Scott-Hainchek

The secret of successful book marketing, says Penny Sansevieri, is a concept that's very easy to understand: connection. As anyone...

Categories: Behind the scenes

Posted on 07/06/2022 at 01:00 PM by Sadye Scott-Hainchek

When the experts cite an expert, it probably behooves us to pay attention. Penny Sansevieri, herself an extremely experienced marketer,...

Categories: Behind the scenes