Posted on 04/16/2021 at 01:00 PM by Sadye Scott-Hainchek

In the Northern Hemisphere at least, we’ve entered another time of year when many of us are inspired to tidy...

Categories: Behind the scenes

Posted on 04/11/2021 at 12:00 PM by Sadye Scott-Hainchek

Penny Sansevieri tends to share methods when it comes to book marketing, not pep talks. She knows, though, that every...

Categories: Behind the scenes

Posted on 04/07/2021 at 09:11 AM by Sadye Scott-Hainchek

Audio continues to be hot in the book and book-marketing worlds. Penny Sansevieri wants you to know, though, that you...

Categories: Behind the scenes

Posted on 04/04/2021 at 12:00 PM by Sadye Scott-Hainchek

Whether they’re a formal street team or an informal group of fans, your readers can be your best marketing assets....

Categories: Behind the scenes

Posted on 03/28/2021 at 12:00 PM by Sadye Scott-Hainchek

Does Amazon seem odd lately? It's not just you, according to Penny Sansevieri — changes are indeed occurring behind the...

Categories: Behind the scenes

Posted on 03/16/2021 at 03:00 PM by Sadye Scott-Hainchek

Sometimes, when your book isn’t selling the way you’d hoped for, factors out of your control are to blame. But...

Categories: Behind the scenes

Tagged As: Penny Sansevieri

Posted on 03/12/2021 at 09:48 AM by Sadye Scott-Hainchek

In an earlier blog post, Jane Friedman said that for many authors, an email newsletter will benefit their long-term career...

Categories: Behind the scenes

Posted on 03/10/2021 at 09:00 AM by Sadye Scott-Hainchek

One part of a book marketing plan that isn’t always addressed is the mindset aspect. And while, yes, a good...

Categories: Behind the scenes

Posted on 03/04/2021 at 11:21 AM by Sadye Scott-Hainchek

There’s so much to keep track of when it comes to launching a book — and keeping its momentum going....

Categories: Behind the scenes

Posted on 02/25/2021 at 10:40 AM by Sadye Scott-Hainchek

After years of reading book-marketing advice, we’re starting to think that the only thing you really need to know about...

Categories: Behind the scenes