Posted on 06/24/2018 at 12:00 PM by Sadye Scott-Hainchek

Dave Chesson wasn’t always the “Kindlepreneur” (an online entrepreneur specializing in Kindle ebook marketing).

In fact, at one point, he struggled to sell books and websites.

But then he read Influence: The Psychology of Persuasion by Robert Cialdini, and things started clicking for him.

Chesson explains how to apply three key principles from Influence to selling your own books in a guest post on Jane Friedman’s blog.

Categories: Behind the scenes

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