A breakdown of author branding

If branding is one of those buzzwords you've realized that you don’t fully understand, Kristine Kathryn Rusch is here to help.

She chatted with Joanna Penn recently about what author branding means, when to think about it (and when to ignore it), and how to nurture brand loyalty, among many other aspects of it.

You can listen to their discussion or read the show transcript here.