Joanna Penn's 5 takeaways on publishing and book marketing

Joanna Penn is back from another writing conference and full of reflections to share with you.

She distilled them into five main thoughts that she discusses on her most recent podcast:

• People don't buy books. They buy entertainment, inspiration, or information.

• Publishing wide is more than just the online stores.

• Be a better publisher by making the most of what you already have.

• Strategy is choosing what you don't do, as well as what you do.

• Learn what you need for the stage of the journey you're at — or you will get overwhelmed. (Hey, this is solid life advice, too!)

You can listen or read the transcript on The Creative Penn.