Joanna Penn: Improve your mailing list and mindset about it

Joanna Penn won’t lie — she was taken aback when she read an author’s assertion that email lists can be fun.

But Tammi Labrecque, novelist and writer of Newsletter Ninja: How to Become an Author Mailing List Expert, was persuasive enough to change Penn's mind and also receive a spot on her podcast.

In addition to explaining the mindset changes authors can make, Labrecque and Penn discuss more technical aspects of email newsletters, including list size, segregation, onboarding, and privacy issues.

You can listen to their conversation or read a transcript on The Creative Penn.