Posted on 02/14/2019 at 02:43 PM by Sadye Scott-Hainchek

Angela Ackerman understands that recruiting a street team for book launches can seem like an exercise in ego.

She encourages you to push those thoughts aside, though, and focus on building positive, mutually beneficial relationships with the people best suited to drum up interest in your work.

Check out Ackerman’s tips and best practices on that topic at The Book Designer.

Categories: Behind the scenes

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