Posted on 03/05/2019 at 04:00 PM by Sadye Scott-Hainchek

Those of you who make book announcements via email blast have got to be positively giddy when the moment comes to hit send.

Sandra Beckwith, an author and award-winning former publicist, wants the recipients of said email to feel the same way.

After receiving a slew of dull or disastrous launch emails, she’s developed a list of eight tips for how to send the best one possible.

You can read her advice on Build Book Buzz.

Categories: Behind the scenes

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