Posted on 06/23/2019 at 12:00 PM by Sadye Scott-Hainchek

Like it or not, there’s no denying that the way we consume media has shifted dramatically in the past decade or so.

The bad news: We’re more distracted, so creative types (like writers) must fight to grab our attention.

The good news: Once we’re hooked on a creative, though, we’re ready to go all-in.

Jim Kukral — an author and a podcast co-host — has just written a book on how to address this phenomenon.

He shares some insights from Your Journey to Becoming Unskippable in Your Business, Life, and Career with Joanna Penn on her podcast; you can listen to it or read a transcript on The Creative Penn.

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Categories: Behind the scenes

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