Posted on 06/27/2019 at 04:30 PM by Sadye Scott-Hainchek

Kristine Kathryn Rusch has come back from the 2019 Licensing Expo and, more importantly, has begun to unpack what she saw and learned there.

After the first day, the biggest epiphany was that most writers (herself included) have been approaching the post-Kindle business world wrong.

How? Authors are critically limiting themselves by believing they’re in the publishing industry.

In fact, Rusch says, they need to realize they’re part of the entertainment industry.

She explains more about this now and promises more later in her latest business musings post.

Categories: Behind the scenes

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