Posted on 07/19/2019 at 03:45 PM by Sadye Scott-Hainchek

Using a link-redirection plugin on your website may sound like extra work ... or just plain jibberish, depending on how tech-savvy you are.

The Digital Reader, however, assures you that it actually makes perfect sense, in regards to saving time and logic.

So first — a link redirector is essentially or TinyUrl, only you can control the entire appearance.

(Don’t use either of those link-shortening sites? All a redirector does is let you disguise how any link on your website looks.)

In addition to giving you better branding/marketing power, a link redirector can save you time in case your pages or files move around.

For example, you could tie your current signup page to and share that latter link with the world for all eternity, even if you switch email list providers.

You can read a more technical and professional-sounding explanation on the Digital Reader.

Categories: Behind the scenes

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