Posted on 07/19/2019 at 03:45 PM by Sadye Scott-Hainchek
Using a link-redirection plugin on your website may sound like extra work ... or just plain jibberish, depending on how tech-savvy you are.
The Digital Reader, however, assures you that it actually makes perfect sense, in regards to saving time and logic.
So first — a link redirector is essentially Bit.ly or TinyUrl, only you can control the entire appearance.
(Don’t use either of those link-shortening sites? All a redirector does is let you disguise how any link on your website looks.)
In addition to giving you better branding/marketing power, a link redirector can save you time in case your pages or files move around.
For example, you could tie your current signup page to mywebsite.com/newsletter and share that latter link with the world for all eternity, even if you switch email list providers.
You can read a more technical and professional-sounding explanation on the Digital Reader.
Categories: Behind the scenes